Goodwill is the intentional, consistent pursuit of another's benefit, grounded in eternal truth rather than temporary convenience.
In this book, I explore how shifting from transactional living to a "Goodwill-first" mindset solves the most complex problems in our professional and personal lives.
Book launched 1st April 2026.
"At 33 pages, the book is concise. What I find most helpful is going through the questions and reflecting. Ubin does a great job in defining what is goodwill... the first few chapters are helpful in asking questions about my own management style."
"You cannot do a kindness too soon, for you never know how soon it will be too late."
— Ralph Waldo Emerson
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